Courses
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FreeBrand Management
Our Beloved Brands Mini MBA training includes strategic thinking, brand positioning, writing brand plans, creative briefs, advertising decisions, marketing analytics, marketing finance.
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$250.00Writing Brand Plans
Our course for how to write brand plans everyone can follow will help you with every element including vision, purpose, values, key issues, strategies, and execution plans. We provide chapters of our Beloved Brands book.
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$250.00Brand Positioning
Our brand positioning mini MBA program teaches you how to build a consumer target consumer profile, how to turn product features into functional and emotional consumer benefits, how to come up with a brand idea, and write brand concepts.
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$250.00Strategic Thinking
Our certificate in strategic thinking will teach you how the think more strategically, looking at your brand's core strength, consumer relationship, competitive dynamic, and business situation. We provide reading from our Beloved Brands book.
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$250.00Advertising Decisions
Our advertising decisions class will teach you how to write a creative brief, manage the advertising process, make decisions on creative advertising and media plans.
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$250.00Marketing Analytics
World-class analytics training that will teach you to leverage smarter marketing analytics to lead a business review, that looks at the marketplace, consumers, channels, competitors, and the brand.